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JZ10 Employ Differently Episode 2: Recruit Differently

Joe Zuccarello’s latest video is live for L2GD Members!

In this second episode of a four-part series, Joe Zuccarello explains why employers should adopt the tactics of a talent scout to enjoy long-term dividends from their search. Many grooming facilities struggle because they’re reacting to fill an open position as soon as it’s vacated. Maintaining a pipeline of talent into your business means you’re always prepared. Grow your business by learning to recruit differently in the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Spotlight Sessions: Clipper Tracking, Cheek Trimming, and Head Drying

Ways to Minimize Clipper Tracking in a Coat

Jennifer Hecker shares key techniques for minimizing clipper tracking on a Cavalier King Charles Spaniel.

This Spotlight Session is from the full video: How to Do an Easy Maintenance Trim on a Pet Cavalier Spaniel

Watch the Spotlight Session

Trimming the Cheek Area with Asian Flair on a Thick Coated Doodle

Irina “Pina” Pinkusevich reveals a great way to bring flair to a thick-coated Doodle groom!

This Spotlight Session is from the full video: Techniques to Make Thick Coated Doodle Grooming Easier & Satisfying

Watch the Spotlight Session

How to Work with a High Velocity Dryer on the Head of a Curly Coated Dog

Misty Fowler shows you how to confidently dry a curly coated dog’s head with a high velocity dryer.

This Spotlight Session is from the full video: How to Get the Perfect Fluff Dry on a Curly Coated Dog

Watch the Spotlight Session

New Release: Grooming a 10-Month-Old Doodle Who Has Never Been Professionally Groomed

In this video, Lorri Keller and Melissa Verplank team up to groom a young Doodle pup – who has never been professionally groomed!

This power-packed lesson is filled with tips, tricks, and field-tested wisdom on how to work with BOTH the dog and the owner in a positive, proactive fashion.

In this video you will learn:

  • How to remove a matted coat safely
  • Ways to win the trust and cooperation of a dog
  • Why you would opt NOT to bath and dry a pet
  • What is the secret to working with really challenging dogs
  • How to set the client up to appreciate a full “reset” before you even pick up the clippers

Start Learning with Lorri & Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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New Spotlight Sessions: Difficult Cats, Drop Coat Muzzles, and Grooming Consistency

Handling Cat While Using High Velocity Dryer Using the Catty Shack Drying System

Danelle German shows you how to dry a difficult cat – without getting covered in hair!

This Spotlight Session is from the full video: Handling the Difficult Cat

Watch the Spotlight Session

How to Trim the Muzzle of a Drop Coated Dog with a Round Head Style

Lindsey Dicken demonstrates a key technique for trimming drop coated dogs.

This Spotlight Session is from the full video: Thinning Shear Personality Trim on a Yorkie Mix

Watch the Spotlight Session

How to Get Consistency with Your Grooming

Grooming consistency is crucial – and Megan VandenBerg shows you how to get it!

This Spotlight Session is from the full video: Speed & Efficiency with a Kerry Blue in a Pet Personality Trim

Watch the Spotlight Session

JZ10 Employ Differently Episode 1: Market Differently

Joe Zuccarello’s latest video is live for L2GD Members!

In this first episode of a four-part series, Joe Zuccarello explains how to find good workers and keep them by marketing not just your services, but your business as a whole. Get tips for attracting new team members and learn how you can employ the same strategies as you do when finding new clients! Grow your business by marketing differently in the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Release: The Melissa Verplank Story – Part III: Reaching A Wider Audience

In this video, Melissa Verplank details how her team took grooming education to the world wide web. Learn how Learn2GroomDogs.com was created, how Paragon’s educational approach grew, and how the team adapted the grooming curriculum – a very hands-on approach – to thrive online.

Tune in for insights, strategies, and intriguing anecdotes. This special video is part of Paragon’s 30th Anniversary series, and a special sneak peek for Learn2GroomDogs members.

In this video you will learn:

  • What challenges and opportunities Paragon’s location presented
  • What Melissa learned from grooming competitions
  • How the Paragon team made Distance Learning appeal to hands-on groomers
  • How Paragon and Learn2GroomDogs.com became what they are today

Start Learning with Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

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Preparing for Dog Grooming Certification Programs

Certification Tips Video Roundup

Becoming a National Certified Master Groomer can help grow yourself and your business exponentially! Below are videos, podcasts and resources for your pathway to Certification Success!

I Want To Compete with guest Victor Rosado

All About GroomTeam USA with guest Kathy Rose

Where Can I Certify?

National Dog Groomers Association of America (NDGAA)
International Professional Groomers (IPG)
International Society of Canine Cosmetologists (ISCC)

JZ10 Coaching Session: Be The Expert

Joe Zuccarello’s latest video is live for L2GD Members!

How do you decide where to spend money? Most of us look for experts, but remember, that’s how your customers see you: as an expert! Join Joe as he explains things you can do to boost your confidence, therefore your customer’s confidence in your skills and expertise. You’ll get insight into what your clothes, business decor, body language, and speech all say about your skills, and how to turn those into trust. Learn how to show your expertise in the latest JZ10!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject-matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!

New Spotlight Sessions: Thick Doodle Legs, Structure, & Poodle Feet

Styling The Rear Feet & Legs of a Thick Coated Doodle

Irina “Pina” Pinkusveich shows off stellar styling techniques for a doodle’s hind legs.

This Spotlight Session is from the full video: Techniques to Make Thick Coated Doodle Grooming Easier & Satisfying

Watch the Spotlight Session

Importance of Grooming to Structure & How It Sets You Apart

Judy Hudson demonstrates a key technique for grooming efficiency – grooming to structure!

This Spotlight Session is from the full video: How to Groom a St. Bernard Doodle in 90 Minutes

Watch the Spotlight Session

How to Trim the Front Feet of a Standard Poodle

Check out this Spotlight Session for Suesan Watson’s tips on trimming poodle feet!

This Spotlight Session is from the full video: Back to Basics with a Standard Poodle in an All Trim

Watch the Spotlight Session

New Release: The Melissa Verplank Story – Part II: Inventing the Grooming Curriculum

In this video, Melissa Verplank explains how she built a grooming curriculum from the ground up. Learn how she organized her team, shared her strategies, and brought grooming education to everyone.

Tune in for teaching insights, guide development, and tips on continuing education. This special video is part of Paragon’s 30th Anniversary series, and a special sneak peek for Learn2GroomDogs members.

In this video you will learn:

  • What challenges Melissa faced when creating a curriculum
  • Which came first – Notes from the Grooming Table or Theory of 5?
  • How education continuously evolves with technology
  • How to build consistency for your team

Start Learning with Melissa

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Read the rest of this entry »