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JZ10 Coaching Session: Dental Awareness & Income Potential

Joe Zuccarello’s latest video for is live for L2GD Members!

In this month’s JZ10 coaching session, Joe Zuccarello shows you how to get a pet parent on board with dental health! Learn how you can bring dental solutions into your grooming practice, and how to get your clients to keep it up at home.

Check out Dental Awareness & Income Potential below!

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Asian Fusion on a Powderpuff Chinese Crested

New Learn2GroomDogs release for Members! In this lesson, Lindsey shows you one of the classic ways to start an Asian influenced head style with clippers. It’s quick and easy yet still leaves plenty of styling options for the rest of the head.

Creative Styling Possibilities on Powderpuffs

Award winning pet stylist, Lindsey Dicken walks you through creating this adorable Asian influenced trim. She uses two iconic stars for influence. Can you guess who or what they are?

As Lindsey explains in the lesson, there are lots of options for this trimming style. Every dog has something unique to play up. To make look cute – even cartoonish – the signature of the Asian styling trend. You need to work with the individual dog.

Lindsey loves this fun style. It’s easy to do and easy for the owners to care for at home. It breaks all the rules of breed profile trimming. But at the same time, there are elements you can pull from and apply. As Lindsey works, she highlights key points making up the Asian style. She disuses a few of the main points in making it so functional for the dog. The owner. And the groomer.

Start Learning with Lindsey

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Haven’t joined Learn2GroomDogs yet? Good news: enrollment is currently open! Click the button below to start watching, learning, and connecting today!


New Spotlight Sessions – Breed Standards, Bichon Necks, & Guard Comb Tips

The Importance of Breed Standards

In this spotlight session, Colin Taylor and Melissa Verplank discuss the importance of breed standards. Running Time: 3:55

This Spotlight Session is from the full video: Why Breed Standards Matter To Pet Groomers

Watch the Spotlight Session

The Secret to Creating the Perfect Arched Neck on a Show Style Bichon

In this spotlight session, Irina “Pina” Pinkusevich shares the secret for a perfect neck. Watch how layering quickly creates an ideal arch on a Bichon! Running Time: 3:10

This Spotlight Session is from the full video: Grooming A Show Style Bichon

Watch the Spotlight Session

Working with a Guard Comb to Set the Pattern and Remove the Coat Efficiently

In this spotlight session, Kathy Rose shows you how to efficiently set the pattern on a Maltese Mix. Tune in for great tips on using your guard comb! Running Time: 7:04

This Spotlight Session is from the full video: Everyday Salon Styling on a Maltese Mix

Watch the Spotlight Session

Diane Chalmers Russell’s Story

Check out this great story from Diane Chalmers Russell, a Learn2GroomDogs.com Member! Thank you for sharing your journey with us, and we’re happy to have been part of the picture.

What a crazy day and exciting two weeks. A couple of weeks ago I reached out to a local salon owner to inquire about getting started in grooming. I had researched my options of going to a chain store, full-time grooming school, online classes or finding a mentor. She agreed to mentor me and hired me as a bather. I have been watching the Learn2GroomDogs.com videos as my training and applying it at this shop. So far so good. I have been armed with enough knowledge to perform my bathing, drying, brushing and nail trimming tasks without much assistance.

Well, today I arrived for my scheduled plan of 7 dogs to bathe & brush. I was greeted by a panicked receptionist advising me that both groomers called in sick for the day. The only groomer was the owner who was on light duty due to an injury. So, armed with my Learn2GroomDogs.com knowledge and a good mentor, I was able to put clippers to my first dog! Sadly, a very matted Golden Doodle. But, together we got him done.

It’s been a long day. I am ready for a Calgon moment myself. But, excited that I was able and capable to get the work done. I bathed all my bath & brush dogs, bathed all of the clip & trim dogs, and got to shave down the Doodle. Phew…

Thanks Melissa for the good instructions.


JZ10 Coaching Session: Make More Money Selling Extra Services

Joe Zuccarello, Paragon’s Vice President and longtime coach, has a brand new member video today!

In this JZ10 coaching session, Joe Zuccarello helps you step outside your comfort zone to build your business. Offering extra services can boost your bottom line AND help your clients! Check out Make More Money Selling Extra Services below.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Getting It Done with a Pet Westie

Learn2GroomDogs has a great new release for members! In this lesson, Judy Hudson does a pet groom on a West Highland White Terrier. Her tips and techniques will help you master the Westie and streamline the grooming process!

Groom Your Westie the Best

Judy Hudson is a well-respected educator in our industry. She is one of our most popular Training Partners on Learn2Groom. When she is not in front of an audience or a video camera, she grooms dogs – just like you. She caters to a very loyal mobile grooming clientele outside of Nashville, Tennessee.

In this lesson, Judy shows you how easy it is to groom a West Highland White Terrier. She uses pet grooming techniques to get this dog done. Quickly. Easily. Confidently.

Judy shows you how to retain the texture of the coat with carding techniques prior to starting the haircut. When clipping, she chooses a blade length to accentuate the correct breed profile. Her focus is on bring out the essence of the breed while keeping the dog looking as natural as possible. No pattern or clipper lines. As she moves into the furnishings and the head, Judy tells you what tools she uses to get the job done in no time.

Start Learning with Judy

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Haven’t joined Learn2GroomDogs yet? Good news: enrollment is currently open! Click the button below to start watching, learning, and connecting today!


New Spotlight Sessions – Don’t Touch My Legs, Flowing Lines, and Retro Poodles

Don't Touch My Legs

In this spotlight session, Suesan Watson shows you how to groom an uncooperative dog’s legs and highlights the dangers of leaving armpit hairs unchecked. Running Time: 4:25

This Spotlight Session is from the full video: The Simplicity of a #5 All Trim

Watch the Spotlight Session

How to Trim the Furnishings to Create Soft and Flowing Lines by Connecting the Dots

Join Lindsey Dicken in this Spotlight Session as she demonstrates how create soft, flowing lines on a Gordon Setter. Running Time: 7:00

This Spotlight Session is from the full video: Gordon Setter in a Show Trim

Watch the Spotlight Session

How to Set the Neckband on a Retro Styled Poodle Trim

Karen Tucker shows you how to perfect the neckband on a retro poodle trim in this Spotlight Session! Running Time: 4:43

This Spotlight Session is from the full video: Retro Poodle Trims: Seven Styles – One Dog

Watch the Spotlight Session

Brittanie Eggerding’s Story

Brittanie Eggerding grew up in Sioux Falls, South Dakota, with a passion for animals. She regularly watched her mom groom animals and was determined to make a career that cared for animals.

“I’ve always grown up in the grooming world,” She said. “I always looked up to my mom and her being the groomer.”

As she got older, she mentored with groomers and learned on the job, also gaining instruction from the Learn2GroomDogs.com video subscription to help build her knowledge base.

With the knowledge of how to groom, but looking for her certification, Brittanie decided to leave South Dakota in 2015 and move to Grand Rapids to attend school. She enrolled in Paragon’s educational services that helps groomers with prior experience hone the skills they need to improve before being a certified groomer.

“I used the school as an excuse to move across the country,” She said. “I needed to focus on the aspects of grooming that I needed to improve. I’ve learned a lot and continue to learn.”

Brittanie says that the grooming community overall are people genuinely passionate about animals, therefore they want to help anyone who cares for animals be as well-equipped as possible.

“The community brings together the people who care about the wellbeing of a pet and doing it for the right reasons,” she said. “Everyone is so nice and will build you. It’s a tight knit community of people who want to better their services.”

Now, 28, and recently married, Brittanie works at Whiskers Resort and Pet Spa as a stylist in West Michigan. She said the best part of the job for her is cultivating the culture of love and care for animals through things like styling and grooming.

“When they come in dirty, or matted and scared, sending them home clean, stylized, and comfortable is so rewarding,” she said. “I love seeing the owners that don’t know what to expect and seeing their faces when we are done too.”


JZ10 Coaching Session: How to Raise Prices and Feel Good About It?!

Joe Zuccarello, VP of Paragon and longtime pet industry coach, is back with another coaching video for members!

This month, Joe explains why raising your prices can be better for your business AND your clients. Find out how Joe encourages local research and reframing “competition” to give your staff, salon, and customers the best. Check out How to Raise Prices and Feel Good About It?! below.

Joe is also the host of the “Hey Joe!” podcast where he interviews a wide range of pet industry subject matter experts.

Each month, members get a BRAND NEW JZ10 on a broad range of topics, from keeping your staff happy to nailing your finances. Stay tuned for more!


New Release: Fun Creative Styling on a Cat with Angela Kumpe

Learn2GroomDogs is thrilled to share the latest addition to our library of dog and cat grooming instructional videos! In this lesson, Angela demonstrates creative grooming and color isn’t JUST for dogs. Cats can play in this arena too! Plus, you don’t always need a white cat to make this work.

Learn to Style Cats

Angela Kumpe is a top creative pet stylist. She has graced the cover of Groomer-to-Groomer magazine five times with her elaborate creative wins. Today, she’s putting a fun design on her cat, Martini.

However, cats DO have a slightly differently attitude for grooming than pups. Angela talks about those differences and how to win the cooperation of a feline on the grooming table.

Angela walks you through the steps of how to create, apply and finish a colored, raised, 3D type stencil design on this full-figured feline. She gives you plenty tips on how to effectively work with a cat while creating a fun design. She also talks about the products she’s using and how to apply them. The colors Angela gets are brilliant in color. She also discusses the longevity of different products in the coat.

Start Learning with Angela

If you’re a member, be sure to Log In and check out the video HERE so you can add it to your favorites and get the full details! If you’re not a member, click below to watch a free preview of the video.

Haven’t joined Learn2GroomDogs yet? Good news: enrollment is currently open! Click the button below to start watching, learning, and connecting today!