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Where To Get the Most Economical Towels for Your Shop

In a professional grooming salon, I think my favorite tool is a humble towel. I just never have enough.

I love the big oversized bath sheets for monster dogs. Large, thick bath towels are great for moderate sized dogs. The large towels are also fabulous for wrapping a wet pet after the bath too. Smaller sized and towels are super for more delicate areas, toy dogs or puppies. And once a towel loses its moisture absorbing abilities -they earn a second life being rags. In most grooming salons, having an unlimited supply of cleaning rags is always useful!

With my upbringing, I was taught to be extremely conscience of budgets. I love having an abundance of thick terry towels at my fingertips when grooming dogs. During the years that we were the busiest at the Paragon School of Pet Grooming, we were grooming anywhere from 60 to 100 pets a day. That’s a lot of dogs. That’s a lot of towels. I had a huge dilemma. My thrifty side hated spending the money on quality towels.

With a last name like Verplank – it’s pretty clear that I’m a Dutch. In fact, much of West Michigan is influenced by the Dutch heritage. One of the common threads that run through the Dutch gene pool is that we are pretty frugal group. We’re also extremely creative when it comes to pinching pennies.

I came up with a plan. We posted a sign on our front counter at the school. The sign said, “$.50 Off Your Next Grooming for Every Towel You Bring to The Paragon School.” Oh my gosh… the sign worked like a charm!! Okay, I figured we get a few clients cleaning out their linen closet. I thought we’d get a handful of towels. Was I ever mistaken.
Not only were clients cleaning out their own personal linen closets, they were also on the hunt for old towels. Friends. Family members. Neighbors. Coworkers. They weren’t shy. They’d ask anybody. Once they exhausted their immediate sources, they hit the streets. Little did I know, our clientele were avid garage and estate sale junkies!!

Before long, our regular clients were working for us salvaging worn and tired towels from the entire west Michigan area. They didn’t come in with a small pile of towels. Oh no. They come with garbage sacks full! Beach towels, bath towels, hand towels — gorgeous towels, thick towels, tired towels. They came in all shapes and sizes. And the best part. We were NOT picky.

The dogs didn’t care what color their towel was or how fluffy it was. If it was an absorbing piece of terry, we honor the $.50 off per towel offer to our clients. We could certainly use them all.

Our clients got so good at keeping us supplied with towels, we could only post the sign once or twice a year. Heck, some of the towels were so nice, they rivaled what I had in my own bathroom!

Honestly, where can you find towels for your grooming salon at $.50 apiece? Even if the towel was threadbare, we never quibbled with the clients. It all averaged out. In the end, this resource has always worked for us. We’ve been using this trick for almost 20 years. It’s the most economical way to keep our grooming salon stocked with high quality towels. Hopefully it will work for you too!

Happy Trimming,
~ Melissa

Melissa’s Top 10 Ways to Build a Strong Clientele

melissa verplank teaches you how to build a better groom clientele

Are you looking to open a new shop where there isn’t a grooming salon? Expanding into a new market area with your mobile unit? Or are you worried about the new super store that just opened up down the street? Maybe you are concerned about what will happen if you raise your prices.

Branching into a new market or new area? You are probably giddy with excitement over the prospect of all those new clients. Watching that superstore getting ready for its grand opening? You are probably worried beyond belief that you’ll lose clients. Are you fretting over how much to raise your prices? You are probably agonizing over how many clients will look for other options to get their dogs groomed.

Real worries.

Your current clients have four options. And your prospective clients have four options. Here they are:
1. Use your service
2. Use a competitors service
3. Do it themselves
4. Not do it at all

Sometimes the biggest challenge you have with building a clientele is not your competitors. It’s your prospects.

So how do you win clients over? How do you encourage them to patronize YOUR place of business? Simple. Stand out in a positive way!

My Top Ten List of items you can do to start winning clients today.

1. Build Trust Through Compassion Towards the Pets & Their Owners
2. Look & Act in a Professional Manner
3. Cleanliness & Organization Skills Speaks Volumes in Every Area: Visually, Scent and Hear
4. Always Do More for the Client Than They Can Do For Themselves
5. Build Your Skill Level in Every Aspect of Grooming and Styling
6. Always Work with Safety at the Forefront of Every Action
7. Have Comprehensive Service Menu with Fair Pricing (that does not mean cheap!)
8. Be Consistent with Everything You Do
9. Have a Strong Presence with Your Website and Social Media Outlets
10. Smile – It’s the Best Sales Tool You Have – It’s Even Better When You Make the Client Smile!

Think about each of the 10 items listed. How can you put a positive spin on them? How can you make them unique to YOU? Each one of us is an individual. We all have strengths and weakness. The key to success is to play upon your strengths.

When you are a solo stylist, owning your own business, you have to be good at everything. Once you start to grow, that generally means hiring help. When you hire someone, don’t look for a carbon copy of yourself. Instead, look for someone that can complement your personality and work ethic. They will play off your strengths and offset your weakness.

No matter how well you do your job, the client needs to perceive the value of the grooming they receive on their pet. It does not matter if YOU thing YOU are giving great service – the client has to KNOW that.

They have to value that great service. If they don’t – then they will look elsewhere to get their needs met. And many times, that means you are competing with the prospect themselves.

Play to the Senses

eye-blog

Sight is probably the most developed sense in humans. Next is hearing, followed by smell. When you’re client walks through the door of your business, what do they see, hear and smell?

What type of image you present to your customers? Do you project a professional image? Do you project an air of authority as the expert? Your clients and perspective clients gain confidence in your ability by the clues should give them through sight, sound and smell. Will you handle their dog with compassion? Will the pet be safe in your care? Will you be able to provide a quality haircut that they love? People will automatically question your ability to perform at a professional level if what they see, hear and smell are not up to their standards.

A busy pet care facility can be extremely hectic. Sometimes we get so lost in our daily tasks, we lose track of what our clients see, hear and smell as they walk through our doors. If you’re immersed in the chaos, your senses can become dulled. It’s time to pull back and take a good look at what makes a first impression to your customers.

In Judy Hudson’s Learn2GroomDogs.com video called “What I Know for Sure,” she shares a great story told by a very wise grandmother. She said. “It doesn’t cost a lot of money to be clean. It doesn’t cost a lot of money to be neat and tidy. It does take a little elbow grease.”

Take a good hard look at yourself. Take a good hard look at your support staff. Take a good hard look at your salon. What could be done to present a more professional image to your customers? If customers can’t trust you — they’re won’t be coming back to you.

Start with yourself first. Are you freshly showered? Is your deodorant working well? Is your hair neat and tidy? Is it clean? Is it styled? If it’s long, is it neatly tied back? What about your clothing? Are you neatly groomed yourself in hair repellent clothing? Is it wrinkle free? What about that sandwich at lunch? Is it still stuck between your teeth? If you’re not neatly groomed, what kind of message does that send to your customer? Ask same types of questions of your staff. What kind of image do they present?

What condition is your lobby in? Is it old and tired or bright and fresh? If you have retail, do you keep the stock freshly turned? How organized is your registration area? What about the front entrance of the shop? Is there fur and dust bunnies collecting not only on the floor – but on the pictures on the wall too? It’s amazing what fresh coat of paint can do combined with regular dusting and mopping. If you are mobile, when was the last time you washed the outside of your van?

What do your clients hear when they walk through the door or if the phone is set down without putting them officially on hold? Are you fighting to communicate with the customer over the sound of a vacuum or high velocity dryer? Or are yapping dogs making it so distracting you can barely converse with your client? Worse yet — is somebody in the back room screaming at a dog? Some of these sounds can be controlled — some are just the nature of the business. However, you do have options to minimize the offensive noises through organization and salon policies.

When your customers walk through the door, what do they smell? Wet dog? Urine? Feces? Cigarette smoke? Anything offensive? Bottom line, if a salon doesn’t smell pleasant — it’s dirty. Working with animals is great. But what a lot of people don’t realize when they get into the business, you need to spend a great deal of time cleaning up after our furry friends. I don’t care what kind of animal is — animals create a mess! Daily, weekly, monthly, quarterly, biannually, and annual cleaning duties all need to be addressed on a regular basis. Not only do you need to deal with all of those, but you’ll also need ongoing cleanup as your day progresses.

That’s just the nature of the beast. A little bit of awareness and a lot of elbow grease will keep your salon looking — and smelling – professional.
You can gain a great deal of trust by paying attention to first impressions. These first impressions are going to be highly influenced by; sight, sound and smell. Clients and prospective customers look clues about a service. If they don’t sense you have what it takes to provide a quality service and build their trust, they look to other grooming services that do have them. So provide clues that will keep customers returning.

Independent Contractor or Employee – Who Do You Hire?

independent-4-4

I’m just like most of you. My first business was a mobile van. I was extremely successful. Within less than a year I needed a second van. I needed someone to run that unit. I didn’t want it complicated. I just needed help. I figured the easiest route to go was to find the person that could groom and send them out in a second rig. I didn’t need to file all that mumbo-jumbo with the government. Heck, this person was going to run solo — it was the perfect situation for an independent contractor. After all, everybody else was doing it!

Fast forward three years. I now had four rigs. I had hired an accountant. My accountant suggested I hire a CPA to do my taxes. Throughout the years I knew in my heart I was running close to the wire with my independent contractors. My father had been harping on me. My accountant was concerned. My new CPA really set me straight using a very effective tactic — fear.

If you work with independent contractors within your grooming organization, do you really know the current tax laws? The IRS is very strict with its rulings concerning employees vs. independent contractors. Being naïve is no excuse. If you are ever caught, it will be the IRS that makes the ruling on whether you actually have an employee or an independent contractor.

There are a number of different ways to get caught. It might be an audit of your business or one of your workers files an unemployment claim, a disgruntled worker simply turns you in are a few of the common ways but there are many more.

I know — I know. You can’t afford to hire employees. All those taxes you have to take out of the employee’s paycheck and all the taxes that you need to pay into the government both state and federal plus Social Security and Medicare for each employee. Whew – it’s a paperwork and budget nightmare.

But trust me, if you have your workers misclassified, you can’t afford not to have them as employees if that’s what they truly are. The IRS has no qualms about coming in, slapping you with heavy fines and penalties equal to the amount of all the back taxes owed plus all the interest on those back taxes. Plus, the IRS may turn you in to your state government as well. In one single sweep, your business and your livelihood can be destroyed.

Shortly after I switched from independent contractors to employees I started hearing real life horror stories from within our own industry. One of my personal idols virtually lost everything due to incorrectly filing with the IRS. They lost their business, their home, their personal relationship — everything. They confirmed the fear that placed into me by my CPA years before. The IRS will – and can – destroy your life if you do not play by their rules. The stories that were shared much later only reaffirmed I had made the right decision years before.

So here’s the scoop. The laws are complex, subjective, and inconsistently applied, but knowing the rules can keep you and your workers safe. So here they are, in a nutshell: Under United States common law, a worker is an employee if the person for whom he or she works has the right to direct and control the way he or she works, both as to the final result and as to the details of when, where, how, and in which sequence the work is to be done. It is the IRS’ view that the employer need not actually exercise control. It is sufficient that it has the right to do so.

Here’s a list of 20 questions the IRS uses to determine if a worker is an independent contractor or an employee. A ‘yes’ answer to any of the questions except #16 may indicate your worker is truly an employee. Take a look. Be honest with yourself — you can’t afford not to. (and yes did raise my grooming prices!)

IRS 20 Questions: Independent Contractor OR Employee

Is the worker required to comply with instructions about when, where and how the work is done?
Is the worker provided training that would enable him/her to perform a job in a particular method or manner?
Are the services provided by the worker an integral part of the business’ operations?
Must the services be rendered personally?
Does the business hire, supervise, or pay assistants to help the worker on the job?
Is there a continuing relationship between the worker and the person for whom the services are performed?
Does the recipient of the services set the work schedule?
Is the worker required to devote his/her full time to the person he/she performs services for?
Is the work performed at the place of business of the company or at specific places set by the company?
Does the recipient of the services direct the sequence in which the work must be done?
Are regular oral or written reports required to be submitted by the worker?
Is the method of payment hourly, weekly, monthly (as opposed to commission or by the job?)
Are business and/or traveling expenses reimbursed?
Does the company furnish tools and materials used by the worker?
Has the worker failed to invest in equipment or facilities used to provide the services?
Does the arrangement put the person in a position or realizing either a profit or loss on the work?
Does the worker perform services exclusively for the company rather than working for a number of companies at the same time?
Does the worker in fact make his/her services regularly available to the general public?
Is the worker subject to dismissal for reasons other than non-performance of the contract specifications?
Can the worker terminate his/her relationship without incurring a liability for failure to complete the job?

Marketing Your Salon in a Fun & Colorful Manner

A well-made, brightly colored bow or bandanna is one of your best marketing tools. The eye is naturally attracted to bright colors. No matter how beautiful the grooming, a pet will attract attention faster if it is sporting a bright color.

Applying bows or bandannas as a finishing touch on a fabulous groom is a sure way to generate interest. Interest, that is, in you, the person who got that animal looking so fine in the first place.

The number one sales tool for any business is referrals from word of mouth advertising!

flower bows I learned this when I was very young, with our family’s first dog. When we traveled, we’d send our Golden Retriever to a local kennel. Upon picking her up, she’d always be freshly bathed and wearing a simple piece of felt fabric attached to her collar in the form of a bow. The color would change with the seasons, but this simple bow was there every time.

In our small community, everyone walked their dogs. As we stopped and chatted, people always noticed the felt bow. That was the opening we needed to share the name of the kennel and how wonderful their services were. If that basic little bow was not there, the kennel name would never have been mentioned and a marketing opportunity missed.

I carried this lesson over into my grooming business. No dog ever stepped out of my salon or mobile van without a bright finishing touch. (Unless a client requested “No Bows.” But that didn’t happen very often.) The bows were always subtle and very tastefully made.

Successful people know paying attention to minor details is critical. Bows and finishing touches are part of the entire service package.

colorful bows add a great finishing touch Making attractive bows does require some finesse. It takes a bit of time to learn. But once you figure out a method that works well for you, you will be limited only by your own creative spirit and time.

Many professional groomers and stylists use down time to create bows. They use this time the same way that many people use knitting or crocheting to relax. However, if basic bow tying just isn’t for you, there are many companies that specialize in wonderful, ready-to-use bows. I encourage you to use them!

There are thousands of ways to market yourself as a professional pet groomer. The number one rule of any marketing campaign is to capture potential clients’ attention in a fun and tasteful way.

Choosing to accessorize a freshly groomed dog with a bow or bandana is a highly successful marketing opportunity. Adding a spark of color to a pet can be the perfect way to get owners talking about your pet service business.

Are You Prepared for a Fire in Your Salon?

Fire safety isn’t something any of us should procrastinate on. Many of us ignore taking the basic steps we need to protect ourselves. I’ve always known professional grooming salons can be prone to fire. Until I experienced my own fire, I didn’t know how much you could do to prevent one. And even for those of us that have taken every precaution to prevent fire, unfortunate scenarios can still unfold.

In 2008, my husband and I got a first-hand education in fire. We lost our entire 10 stall barn. It burned to the ground while I was home – and I never knew it was on fire!

I would like to share some of the things that we learned. It doesn’t matter what you lose, the impact of fire is devastating regardless of whether there’s loss of life or not.

Read your insurance policy. (Really read it!) If you have questions, make sure to you ask your agent. Don’t blindly accept what they tell you is adequate for your situation. Stop and think. Think about what it would cost you to replace the facility. Think about the value of the contents inside the structure too. Does your policy carry a rider for loss of revenue if you cannot work?
Keep a list in a separate location of all the items that are in your salon. One of the simplest ways to maintain current record of what is in your salon (or any structure) is walk through with a video camera and record the entire room. Open up closets and cabinets as you go through the space. You don’t have to spend a lot of time doing this video or DVD. They can be paused at any point for clarity.
Make sure you have enough fire extinguishers available. You must also make sure that they are rated for the type of fire that would be typical in your situation.
Make sure that all electrical outlets are working properly. That your breaker box is not being overloaded. Grooming salons typically pull a lot of power due to all the electrical equipment in a facility.
Keep all the vents and any electrical equipment free of dog hair. This would include many of the typical things you find in grooming salons; furnaces, hot water heaters, pet dryers and clothes dryers — anything with a motor or that involves heat.
Minimize the use of extension cords.
Utilize a professional electrician to maintain or upgrade your electrical system if you are not qualified to do it yourself.
Unplug dryers and extension cords at the end of the day.
Purchase the best fire detection alarms you possibly can. The old cliché, you get what you pay for is very true when it comes to fire alarms. If at all possible, have your salon professionally monitored and hardwired directly into the fire department.

Luckily in our barn fire, all of our beloved Friesian horses were safe. They had been turned out for the day when fire struck Trying to absorb what happens within the hours, days or weeks after a fire is challenging. The workload is daunting as you try to sort through the entire situation and rebuild. The recovery from a fire does not take weeks, it takes months.

Do everything in your power to protect yourself from actual property destruction. Don’t underestimate the value of insurance. Make sure to have the proper insurance coverage for your situation. Fire is overwhelming. Not having the means to rebuild can be even more devastating. Be prepared.

News » Pet Salons 101

Where To Get the Most Economical Towels for Your Shop

Melissa’s Top 10 Ways to Build a Strong Clientele

Play to the Senses

Independent Contractor or Employee – Who Do You Hire?

Marketing Your Salon in a Fun & Colorful Manner

Are You Prepared for a Fire in Your Salon?

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